He celebrated his holidays in the Netherlands . Yet , one of these day , Bas Duijvestijn will fly to New York . There , he will indeed be head the North American branch of Van der Hoeven Horticultural Projects , he will be head the North American branch there . No marvel : from the enceinte city , the Big Apple . " Our client are increasingly investors who want to get into gardening , without having much experience or knowledge of this sphere . Van der Hoeven can declare oneself a one - stop shop , even including on-going reenforcement for culture and financing result . That ’s a unique proposition . "
Entering the USIn late years , Bas has been everywhere : from Europe and the Middle East to Canada , Russia and Africa . " Van der Hoeven is fighting worldwide , and I have been favourable to superintend a large part of our projects in late years . In fact , I have seen our greenhouses all over the world - everywhere except for Australia , " remarks Bas . " We are a big instrumentalist there and have some telling projects , but my colleagues over there take tending of that . " In the total years , his travels will take on a dissimilar turn : he will mainly concentre on the North American market , as well as on the Mexican market , in collaboration with their installation offshoot Patron Agri Systems .
" Especially in the U.S. , we see that more and more companies are interested to move forth from open - champaign production . Lettuce and strawberry now are often grown in California and truck for five mean solar day until they finally arrive on the East Coast . There is a want for more topically - grown produce and more optimum purpose of land , water , and energy . greenhouse can be the solution . Thanks to high and more effective production per square foot , you postulate far few new material to produce a high tone intersection , and the mathematical product on the shelves is unfermented too . This story , the horticultural floor , is getting more and more attention , " says Bas .
Arvesta collaborationThe proposition that Van der Hoeven offer to the American market also has to do with the takeover by Arvesta , which hap two years ago . Since then , the nursery construction company is part of the same group as Hortiplan - the Belgium companionship known for its mobile gully systems for leafy crop and herb . " Hortiplan ’s fully automated system make it potential to grow gelt , herb , and other leafy crop anywhere in the public . With Hortiplan being our sister company , we can bring an interesting offering for the American market place . There ’s is a great need for lettuce , spinach , and herbs production . Together with two world leaders in this market under the same roof , we offer a unique compounding . "
And it ’s not just that : Bas is making another particular proposal to the Americans . Van der Hoeven is adjust up in New York because it is the financial centre of attention of the human race . " Our customers are fundamentally many investor with an interest in agriculture . We propose them a one - catch - store for a horticultural undertaking : from feasibleness bailiwick to contrive , construction and active cultivation supervision . " Bas say the moment an investor chooses to make Van der Hoeven creditworthy for the polish , the footfall to co - investing in those projects themselves becomes very diminished . " We have a lot of self-confidence in our knowledge and experience and we dare to express that in money . For customer , that is an extra warranty of a successful project . "
It is not the first time that Van der Hoeven has shew itself in the US . Two decades ago , Van der Hoeven already had a physical mien there , but at some head decide to take up business more from the Netherlands and focalise more actively on other continents . " particularly in countries like Australia , Japan and in regions like the Middle East , we have gained a mess of cognition in growing in gainsay climate . In the past , we see that the US was less focused on using Modern techniques in refinement . That is different now : now all kinds of random techniques are often used without a clear programme on what the goal is . That ’s why we require to partake the knowledge and experience we gained over clip right from the front end of the project and thus take horticulture in the US to fresh heights . "
© FloralDaily.com/Arlette Sijmonsma
