The Floral Marketing Research Fund ( FMRF ) in partnership with American Floral Endowment ( AFE ) harbinger the grand prize success and two estimable mentions of its 2nd Annual # FlowerLoveVideoContest .
The competition was originally make in 2017 as a result of the findings from the 2016 FMRF - funded study " Marketing Tactics to Increase Millennial Floral Purchases , " which suggests that the full elbow room to reach millennials is through video . manufacture members and non - industry members of all ages submitted unique videos from all around the country , each promoting the purpose and gift of fresh flower . The race for first place turned out to be a close one , come down to the final day of voting to determine who would win the $ 4,000 Grand Prize .
Gabriel Hostetler was both honored and grateful to have his video , “ Flowers = felicitous ” receive the Grand Prize honor . “ I spent $ 150 on flowers for this TV when I only had $ 175 in my bank account statement because I believed in the sight of this video . ”
While Gabriel is not a penis of the flowered manufacture , he for sure appreciate its time value . “ I think this contest is a great resource to further the industry , ” say Gabriel . “ I ’ve always require to do a TV with a crowd of flowers . They captivate me and go so well direct next to humans . So , this competition was a consummate chance to try that out ! ”
Nearly 60 videos were state to this year ’s competition . The top 10 finalists were chosen by a selection committee made up of industry members who scored found on commercial appeal , creativity , and how much the video highlights fresh blossom in a positive way . The top 10 video were then voted on by consumers , industry members and anyone else on social media . The video that received the most votes was then driven to be the grand prize winner of $ 4,000 . The 2nd and third highest - voted videos received respectable reference of $ 500 . Nearly 3,000 people voted in the contest within the three - week balloting flow .
Having acquire up skirt by flowers and plant life , honorable mention recipient GT Manley created this telecasting “ as a fun opportunity to show my son the power of forgivingness and how particular receiving flowers can be . ”
you could see all of this year ’s winner and the full contest gallery on thecontest webpage . More than 100 videos from the retiring two contests are displayed onYouTubeandVimeo . Every Monday , a new video will be featured in # FlowerMarketingMonday .
For more informationAmerican Floral EndowmentT : +1 ( 703 ) 838-5211www.endowment.org
