“ This weekend , I was shopping in the PLUS Retail and I bribe myself 6 beautiful Fairtrade Poinsettias harvested most probably by our worker in Uganda , as poinsettia almost all originate as a film editing from farm in East - Africa . Most of them develop from Wagagai , as one-half of all poinsettia in Europe Wagagai produces are for Selecta one , ” Olav Boenders , chief executive officer at Wagagai , partake in inhis recent LinkedIn Emily Post . Wagagai is one of the humankind ’s largest cut propagation companies in Uganda and is work heavily towards a more Fairtrade future for its employee . One of the farmworkers holding a poinsettiaSalaries in Africa“I never would promote any Supermarket or our own farm , but this time I have to tell you a tale and explain why I believe you should go to the PLUS Retail and buy Fairtrade Poinsettia with Christmas just around the corner . By buy Fairtrade poinsettia , the chances are very high ( 50 % ) that you will instantly contribute € 0.05 per plant to the workers at Wagagai towards a Christmas bonus , ” tell Boenders .
“ Let me attempt to explain it shortly . call back that salaries in Africa are at point we in the West can not even comprehend . At Wagagai , we do all we can to pay our people a decent hold salary and we do so . We are one of the highest - paying farms in Uganda , and proudly so . Recently , we signed a novel CBA as an Industry with the Union and have increased the lowest wage by 17 % this class . That by itself is great , peculiarly with the current Covid crisis . Our multitude have a secure job and increase salaries plus many extra benefits . ”The poinsettias in the supermarketA fresh initiative“One of them is very special and unique . Since a few geezerhood , we have our Fairtrade Cents Bonus . It is a collaboration between Fairtrade International , Fairtrade Nederland ( Max Havelaar ) , Selecta one , and Wagagai . Through this enterprise , we are trying to find a systematic solvent to increase the salaries at Wagagai to a standard visit ' Living Wages ' . ”
“ Since 2017 , we are focused on a Pilot in which we add anextra € 0.05 per Poinsettia cutting to each press clipping sell as Fairtrade . This money goes 100 % back to our prole and is devote out as a Christmas bonus to our lowest - bear doer . Our dream would be one day to sell all our Christmas star as Fairtrade or with a Cents bonus included . ”
“ We are still very far away from that , but in the meantime , we keep judge . This year , we were capable to sell close to 1.5 million poinsettias , which is 17 % more than last class . Still , this is a fraction of the full amount we bring on . In the lag , we are now able to pay out near to € 75.000 as an extra fillip to well over 1600 actor , through this initiative . ”
Consumer impact“So , by bribe Fairtrade Poinsettias , you surely will contribute to an increased income for workers in Africa ; as a consumer , you could have an impact . you’re able to ask for Fairtrade Poinsettias , and if they do not have them this class , just ask your supermarket to pop the question them to you next year . Hopefully , small by trivial , we can increase the volumes of Fairtrade sales together , ” Boenders say .
“ I lie with this is a tenacious story for just one particular , for one product in the shop class . Just realise that behind every ware in the shop there is a exchangeable storey . Please think about that when you devour and please go out there and buy Fairtrade Poinsettia this Christmas , ” Boenders propel consumers . For more information : WagagaiOlav Boenders[email protected]www.wagagai.com
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