" This summer has been very busy , as we are in preparation to get everything quick for the next time of year in 2022 , " says Erick Ciraud , Global Business Development Manager at DHMI , who now also works for Ball Horticultural Company and Florensis . In July , they officially announced that Florensis and Ball Horticultural Company had acquired the Diamantina ® Dipladenia / Mandevilla breeding program from the French society D.H.M. Innovation ( DHMI ) as of June 30 , 2021 . Erick Ciraud now reflects on these busy past months and what advantage this acquisition will bring everyone . Erick Ciraud
provision chain improvementErick Ciraud explains that since the acquisition , all Ball and Florensis squad have been busy working on improving the supply chain in order of magnitude to bring the commercial-grade Diamantina merchandise assortment to a higher stage . " Before the acquisition , our structure was not secured and was not big enough to ensure the supply of flora . Now , we are in the process of creating new supply chain geographical zone by duplicating our stocks . As a event , we can be sure that we have enough products uncommitted to fulfill the Diamantina growing demand . A dependable and sustainable supply chain is a key success component . We have worked on each individual commercial variety and sometimes have redesigned our mother plant stocks to have sufficient supply from week ten until workweek 36 2022.“From left to rightfield : Tourmaline Rose , Jade Orange Coral , Opal Red .
Trial and testing extensionAccording to Erick Ciraud , they have also been work out on selecting the locating where they want the political program to be examine . " The DHMI company by itself is small liken to Florensis and Ball . Therefore , we are now able-bodied to extend our trial and examination protocols worldwide . We now have the power to test the varieties under different climates so that each market can be certain that there is something desirable for them . It is important for us that we can now have this worldwide knowledge of our potential product for the future . "
Worldwide sales developmentBecause of this newfangled partnership , the DHMI breeding programme now have access code to various distribution channel worldwide . " This facilitate us to acquaint the Diamantina range to all realm . Before , it was only available in North America , Europe , and some Asian countries , but now we are project the plan to a high number of land and sales squad . We are excited to make this programme global and to proffer it to a all-embracing interview worldwide . "
Innovation continuesThe driving force out behind Diamantina is innovation . With the first Dipladenia Yellow ever inclose to the market ( Opale Citrine ) , followed by the first compact Mandevilla case ( Tourmaline Rose ) and the first orangeness Dipladenia ( Coral Orange Sunrise ) presented to the market , the breeding squad will go along to top innovation in this production family . Not to bury the reevaluation of all existing commercial varieties . " The competitor is active , and the expertise of product growing managers regard in the Diamantina program from Ball / Florensis teams will lead to improve the ball-shaped plant carrying into action of the assortment . “For more entropy : D.H.M. InnovationErick Ciraud[email protected]www.lannes.pro
Ball Horticultural Company[email protected]www.ballhort.comFlorensis[email protected]www.florensis.nl
© FloralDaily.com/Elvira Oosterbaan
