Toscana Pelargonium has been a home name in the horticulture sphere for 20 year . Ten age ago , the genetics derive into the hands of Florensis and Perry van der Haak . Today the organisation are Pelargonium market leaders within Europe . The joint forces of Florensis and Perry van der Haak have led to a true metamorphosis in price of branding . Florensis choose the grower along in the innovative Toscana stain storey with a outflow campaign around the make .
Toscana under the wings of Florensis and Perry van der HaakTogether with American caller Ball , Perry van der Haak and Florensis take up over the complete Toscana ware range from German greenhouse and manufacturer Silze GmbH & Co. KG in 2012 . With the takeover of genetics and serial from breeder Endisch in 2017 , mintage and assortment were added to Toscana that are complemental to the brand . Florensis CEO Leo Hoogendoorn says : " We have had Toscana under our whang for 10 years now , and we have always remained true to the brand ’s original proposition - to supply gamey - quality pelargoniums . The skill of Toscana Pelargonium , the product invention that followed , and the Endisch genetic science acquisition have contribute to Florensis now being the market leader within Europe . "
Branding ToscanaThe takeover of Endisch genetics was the proper minute for a rebranding of Toscana Pelargonium . A unexampled logo was create , and the catalogue was given a new look and feel . The renewed brand chronicle also included a clearer segmentation of the Pelargonium merchandise reach .
The bass red top is the first matter you notice about the novel Toscana catalog . The idea behind it is that Florensis want to make a meaningful concept with a contemporaneous , minimalist yet warm facial expression . The gross red hue is associated with terracotta corporation , red wine-coloured , a big plate of spaghetti bolognese , and the vividness of some classical Pelargonium variety .
La Dolce VitaThe definition of Toscana is easy , all-embracing landscape with fond earthy colors , simplicity , and sunlight . The brand name really is a lifestyle , make up “ La Dolce Vita , ” the good life . Flowers are a form of lavishness that always makes life story better . These are often connected with a rich tabular array , a lush garden party , or just a simple romantic dinner party for two . The musical phrase at the start of the Toscana catalogue sums it all up : “ Toscana is La Dolce Vita ” – Men , Women , Love , Food , Wine & Flowers – that ’s all you postulate ! Every yr our catalog covering represents one of the element of this “ good life ” theme .
Flower TrialsAt the coming FlowerTrials ® from 14 to 1 February 2025 , agriculturalist are welcome to come and admire the current and newest Toscana Pelargonium salmagundi at Florensis and Perry van der Haak . Of of course , in gain to the Pelargonium compartmentalisation , other Solutions are also in the spotlight , such as Petunia Bee ’s Knees , Calibrachoa Cabaret ® , Mandevilla Diamantina ® , and Lavandula Lovers .
For more information : FlorensisLangeweg 77 - 853342 LD Hendrik - Ido - AmbachtT : +31 78 623 3200F : +31 78 610 4411E:[email protected]www.florensis.nl
