It all start intimately 30 long time ago with the desire to introduce a blue - colored rosiness . It seemed like a missionary station unacceptable . Or not ? After days of enquiry and overcoming obstacles , Suntory not only managed to create a blue rose ( hand clapping ) , but also a bluish carnation series - the first genetically modified cut flowers in the worldly concern - which was created along the road of the blue rose program . Over the twelvemonth , the demand as well as the acceptance for these GM varieties increase and now , Suntory ’s blue blossom are more and more on display all over the world .
Masashi Matsumura and Monica Useche at the FlowersExpo in Moscow , insert Applause .
In Russia , for object lesson , where the blue Dianthus caryophyllus Moonseries has been introduce around a decade ago , and the demand has only increase since then . At theFlowersExpoin September 2019 , they introduce the blue rose Applause and are seeing unspoiled interest for this variety as well . Now , the breeding company is quick to educate their client and acquaint them with the story , breeding and growing process of these flowers . Therefore , next workweek , Dr. Tanaka , who has been in flush of the GM program , will halt presentations in three Russian cities for wholesalers , importers , and flower store .

And a breeder is n’t a breeder without introducing and heighten variety . At theIFTFin Vijfhuizen , which will be bind in the first calendar week of November , a newfangled carnation in the Moonseries will be introduce in the Netherlands ; namely Moonvista - the drab assortment in the series . Together with other carnation varieties , Moonvista will be on show at the stall of Florigene ( booth D5.17 ) .
How it all began
In 1990 , the so - called Blue Rose Project started . Together with the Australian speculation ship’s company Florigene , they decided to take on this dreamful project . In anextensive clause , Suntory explains that there were two proficient barrier that had to be solved ; one was isolating the genes ( puritanic genes ) out of the M of cistron in blue flower , and to recrudesce a method acting to introduce these genes to cells of roses and create genetically modified rose from these cell .
aristocratic petunia genesMany plants produce gamy flowers in nature , but after doing enquiry , they decided to opt for a petunia exhibiting a dark violet colouring . In June 1991 , they were able to isolate the blue gene , and Suntory and Florigen immediately applied for the patent of invention of the blue-blooded factor .
No soupcon of blueVia Agrobacterium - a bacteria that has the power to hold its own cistron into works mobile phone - they introduced the petunia blue genes to the roses . alas , when the first come up give in 1994 , it did not show a hint of blue in the rose wine . knockout times followed for the appendage need in the project .
Blue carnationsBut the undertaking continue in a slightly different way . The petunia cistron did not work well in rosiness , but they worked as expect in carnations - and the genetically modified blue carnations were bear - the first genetically modified bloom in the world that were commercialize . In 1997 , these flowers , named Moonseries , were put on sales agreement in Japan and the number of varieties as well as the popularity has increased since then . The prime are produced in Colombia and Ecuador and are primarily sell in Japan , the US Europe and Australia .
Blue pansy genesBut what about the roses ? The investigator continue their hunting and in the same year , they isolate blue genes from a pansy and finally observe coloring commute results in the rose - to gloomy red . " The pink wine was still far from being blue , but the output of blue pigments picture them the way of life to the birth of blue rose . "
First blue prove bornAround 1998 - 1999 , the first somewhat blueish roses start to bloom . They continue gene transferral and thanks to that effort , roses which amass almost 100 % of the entire depressed pigments blossom . In 2002 , they choose the blue transgenic line of descent from them , and the first grim rose in the domain were brook , at last . They succeeded in spread these roses by graft , and confirmed that blush wine of the same color were produce stably and grown usually .
obtain the permit - the in high spirits hurdleIn June 2004 , they account their success , and it was picked up by medium across the creation . The response was huge , but the large hurdle that had to be master was turn in the blue rose wine to the consumers , as the downcast rosiness are genetically modified organisms . It was necessary to obtain legal permit and therefore had to conduct various experimentation to try that the production and sales of the developed roses in Japan would not affect the Nipponese biologic diversity . It all postulate 4 years and they received the permits on January 31 , 2008 .
The output and sales agreement took off and in the meanwhile , they were obtaining permit for introducing the variety in more countries .
What happen next ?
genuine blue?Applause is known as the low-spirited rose variety on the market , but it is still problematic how truly low-spirited the color is . “ Some client incur it not really grim , more lavender ” , Mario Vicente , General Manager atFresca Farms , who ’s been supply Applause for over two years now in the UStold us in an clause last twelvemonth . He accord that it is not a reliable blue rose yet . “ But if you compare it with other lavender roses , you’re able to see that the others have more pinkish in it . Applause is a rose wine that has the Campanula ( or bell flower ) blue factor in it and this creates that blue - reddish blue color . ”
so as to make the color more true blue , the Suntory team are continue research in Japan and they desire to provide bluer roses in a few years .
Diversify assortmentEven though hand clapping is not a true blue rose yet , interest group is in high spirits . “ masses are look for dissimilar things , and Applause is such an item that can really diversify one ’s categorisation from the residuum ” , Vicente said . And also in other country , like Russia , where Applause has been introduced in September , during theFlowersExpoin Moscow , it receive a lot of attention .
And to get the importer , wholesalers and florists more familiar with this ' newfangled ' product , Suntory decided to organize presentations in Moscow , St Petersburg and Kazan . " In this path , we assay to show what ’s behind the breeding and growing procedure and how the quality matches the product ’s terms . "
SuntoryMasashi MatsumuraEmail:[email protected]www.suntory.com
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