2023 marks the thirtieth day of remembrance of Green is Life , an one-year exhibition of plant and garden host in Warsaw in late summer . Now that the outcome ’s thirtieth natal day is approaching , it is unclouded that the catchword " Green is life " has never been as relevant as it is today . This yr ’s International Exhibition , Green is Life & Flower Expo Poland , will be guard from August 31 to September 2 at Expo XXI Warsaw , Poland .
Well - rooted initiativeBehind the success of the Green is aliveness trade carnival , which has been running since 1993 , is the determination of the organization- Polish Nurserymen Association . The association , which was begin in 1991 by a small chemical group of grower of trees , shrubs , perennials , and climbing iron , was a dynamic governing body that courageously entered the young epoch of the economy in Poland , grew rapidly , and had clearly defined objectives . Among them was the need to advance its own products at its own professional exhibition , which would become a benchmark for participants of the green diligence , present a divers and expanding range of product , set trend and timbre standards , fulfill educational goals , attract the care of landscape painting designer , urban designers , contractile organ , garden meat owner , wholesaler , importers , as well as consumer , who will supercharge the retail barter .
From the beginning , Green is Life has been an exhibition aimed at two audiences – professionals ( B2B ) and hobbyist ( B2C )
Contacts , entropy , mutual goalsThe first chairman of the Polish Nurserymen Association – Jan Grąbczewski , who had a decisive vocalisation in the establishment of the exhibition , think the rationality behind the birth of the event 30 age ago . " First of all , we wanted to better get to know one another and one another ’s output , specially since cooperation was the only fashion to meet the foreign order that were come in . second , it was a matter of creating a mutual fundament that one is mindful of and read . Last but not least , it was about demo one ’s ( exhibitor ’s ) power – in those days , more as a market entity than an entrepreneur . Besides , having visited European trade fairs , we cognise what they should see like and what they were for , so it seemed only innate to establish such an outcome at household . Eventually , we decide to mastermind an self-reliant exposition , on our own terms and with our own force play " .
Direct contacts – exhibitors with visitor and among exhibitor themselves , have to know participants of the greenish sphere – have been very important . " The nifty value of Green is life-time is that it play together so many the great unwashed from the industry in one stead and time . It creates a meeting place for mass to meet , check from each other , and earnings from their presence at the show – not always offhand and financially , but in the form of information , news , or materials " , concludes Grąbczewski .
The current chairman of the Polish Nurserymen Association , Wiesław Szydło , refer the stability of Green is Life as a notable feature article of the exhibition . That proved to be an vantage , particularly in recent years of uncertainty due to the coronavirus . " Green is Life was not held in a typical ( offline ) data format , only in 2020 . It has a limit day of the month , at the end of August or the beginning of September , and an established place , which builds trust as well as reliableness " , ensures Szydło .
Power of brand and slogan"There are few events within the dark-green diligence that have had as much shock on it as our exhibition , " says Joanna Filipczak , Chief Executive of the Agencja Promocji Zieleni ( Greenery Promotion Agency ) , a co - PDA of Green is Life since 1998 . " The exposition ’s slogan ( and name ) is gaining long suit class by yr . " " Many additional valuable activeness have been born around that great , 30 - twelvemonth - one-time enterprise of the Polish Nurserymen Association . Conferences , workshops , publications , contest " , enumerates Filipczak . " They have all been developed thanks to the Green is Life exhibition and its position , " she emphasize .
Joanna Filipczak reminds us that Green is Life is an exceptional exhibition developed from lolly by professionals , presenting a encompassing assortment of plant for gardens and green spaces – in their full looker during the growing season when it is easy to interest both professionals and hobbyists in greenhouse stock . Plants , accompanied by way of production , accessories for garden contractors , etc . , occupy most of the Warsaw exhibition area and – true to its title – make a truly green show .
Influence on domesticated and foreign marketsIn the three decades of Green is Life ’s existence , the horticultural market – both retail and sweeping – has develop . The exhibition has become an integral part as well as the catalyst of that shift .
remnant customers . “The promotional material of plant and their rich offer has helped alter consumer ' preference . For example , coniferous tree , so vulgar in gardens thirty years ago , have become less and less crucial and are now giving mode to deciduous shrub ; simultaneously , the popularity of perennial has been grow , and the requirement for cosmetic grasses is sky - high . There is greater sentience regarding the biodiversity of the greenhouse stock . At the same time , the requirements bring down by retail customers are increasing . Although they are not business enterprise partners , they create the market , so their opinion and expectations really weigh . "
extraneous markets . “The exposition has significantly enhanced nurseryman ’s exportation body process . The group meeting of East and West in a central distributor point of Europe , such as Warsaw , has leave , among other thing , in the shipment of Polish plants in both focal point . That , in turn , stimulated the development of the nursery bloodline industry , modernisation of output , from which many suppliers of machinery , equipment , etc . also benefited . "
Hallmarks of Green is LifeA number of other activities that have contributed to the boom in the green sector are also link up with the Green is Life brand today . Among them are :
•Green City Conference , which has a 24 - year - old tradition , is hold during the Green is living fair and bargain with urban greening and amenity plantings ( some 240 important topics have been cover so far ! ) . It is acquit in the data formatting of " practitioner for practitioners " and , from the first , has charm the exploitation of Polish agglomerations as well as smaller urban field .
•Plant Novelties Competition . Held for 19 years , it has also become a permanent part of the sequence of the exhibition upshot , without which it is now unmanageable to picture Green is Life . It showcases innovative varieties from Poland and abroad , vulgarize interesting plants , indicates trends and manner , in effect attracts the attention of the medium and the oecumenical populace , is a get force of the industriousness , and a powerful promotional cock !
•Catalogue of Plants ( Katalog Roślin ) – a bestselling , luxuriously illustrated publication that expertly presents an assortment of the most important species and varieties of plants recommended by Polish nurserymen ; first published in 2001 – launched at the Green is Life expo – was pioneering at that time ; it has had five variation in Polish so far ( the last one covers 2680 taxa ) , as well as a Russian - language reading . With the development of the Internet , the paper publication – highly valued by , among others , architects who plan both garden and landscape areas – has been accompanied for several years already by the E - Catalogue of Plants ( E - katalog roślin ) , which is maintained online by the Polish Nurserymen Association , check about 10,000 items , is regularly updated and allows well-fixed access to producer of the nursery parentage require . A young Catalogue of Plants is schedule to be released at the next exhibition – with a new , up - to - particular date assortment available in Poland and with young user - favorable facility .
•Conferenceson the horticultural trade have become built-in features of Green is Life too , and are in incessant demand . In 1998 , the program of issue companion the exhibition included the conference " Garden mall – how to sell well ? " , which was a response to the speedy shift of the retail market in Poland . In the following days , among the talker providing mod professional knowledge on green line of work were expert such as John Stanley , Ian Boardman , Roger Crookes , Mathias Donners , Ronald Brand , Eve Tigwell , and Erwin Meier - Honegger .
•Seminarsfor landscape designer , which offered an especial VD of information on the design , composition , and use of plants . Among the speaker were real hotshot – world - have it off specialists such as John Brookes , Diarmuid Gavin , Chris Beardshaw , Noel Kingsbury , Niek Roozen , Prof. Karl Ludwig , Luc Behar - Bannelier , Ann - Marie Powell , and Martha Schwartz .
•Flower Expo Poland – a sector of the fair dedicated to prune flush and floristry , as well as decorative industrial plant for internal ornament , which link Green is Life to form a undivided result , called from 2018 International Exhibition GREEN IS LIFE & FLOWER EXPO POLAND .
•“Green is liveliness " Exhibition Studio ( Studio Targowe " Zieleń to Życie " ) . start from 2021 , it circularise , records , and publishes on the cyberspace the video reports on the exposition , admit resilient sessions .
Central coming together point for the green industryThe organizers of the International Exhibition Green is Life & Flower Expo Poland are preparing this special edition – combined with the celebration of the 30th anniversary of the event – with joy and hope . They are mindful that their matured trade wind fair has charm plant course , co - make the garden diligence market and accelerated its transformation , provided professional solutions , and brought first - hand info and expertness . It has accompanied incontrovertible general changes in mass ’s attitude to greenery , as well as affected institutional operation in this surface area . The Polish Nurserymen Association and the Agencja Promocji Zieleni signify to continue realizing their ambitious goals and tasks . They need the exhibition , which – like a lens – bring all these initiatives together to strengthen its position as the diligence ’s fundamental meeting point .
For more selective information : Agencja Promocji Zieleni Sp.z o.o . , Polish Nurserymen AssociationAl . Jana Pawła II 80 lok . 71 , 00 - 175 Warsaw , PolandTel . : +48 22 435 47 20 ( 21 - 22)Email:[email protected]www.zielentozycie.plwww.zszp.pl
