The new Orlandelli saleroom ( The Green X ) was introduce with the presentation of the unexampled wrapping quad conception for every florist and garden shopping center , created in collaboration with floral designer Mara Verbena . Objectives : excogitation , functionality , design of a new model of gross revenue and work environment . Showcase of Mara Verbena on Christmas floral arrangement .
technical innovation and a brand novel design combine appreciation , elegance , and the art of Italian flowered report and set it in a young greenish article of furniture concept useable to every flower store . This is what Organizzazione Orlandelli , a guide party in - stock design , and the flowered fashion designer Mara Verbena , vice president of the Italian Association of Floriculturists and Florists , presented on Monday , November 13 , during the inaugural of the vivify showroom of the Italian company .
A space where the work counter , made by handwriting with designer made in Italy material , hold the florist ’s study easier , becomes a " seeable kitchen " for the customer , and , as in every Orlandelli marriage proposal , can be customize according to the florist shop ’s quad and localisation need .
The event , which took blank space in the Modern Orlandelli showroom in Mantova ( The Green X ) , saw the involution of over 50 company in the sphere , who were able to appreciate the characteristic of the new construct .
The concept is based on modular furniture based on the return and back rejoinder , specifically designed for operator of both florist and cut flower departments of garden eye . The furniture is equipped with legion drawer , tapeline holders , and ramble holder to check optimal work organization and slap-up practicality . The Modern construct also integrates new technical tools that have become part of the new way of life of being a florist shop and deal your business organization , such as the synergistic screens of new management software package and new simple machine to preserve cut bloom .
The construct was educate for the event in two opposite coloring material : " English " unripened for the more graceful domain and " Barbie " pink for the area intend for a more fashionable consultation . The furniture is made only in Italy , combining the best unanimous wood with ceramic summit , complete the whole with conduce ignition consequence . The last result has appropriate to make a scenography that has met with bully plaudit from participant .
The day included manifestation of wrapper and flowered artistry on a Christmas composition by Mara Verbena , who instance the most innovative techniques for creating elegant and refined bouquets , compositions , and package .
" We are very satisfied with the outcome of the event , " say Marco Orlandelli , CEO of Organizzazione Orlandelli . " The new furniture concept for the packaging region has raise great interest from our customers , who have appreciated the elegance , functionality , and practicality of our furniture . We are confident that this novel product will be a reference point for the floricultural sphere . "
" Between me and the Orlandelli family unit , there is a tenacious family relationship of collaboration and mutual esteem , and precisely on the function of our reciprocal fortieth years of bodily function , we decided to lead off a task together , " excuse Mara Verbena . " We have combined my experience as a flower store and their great know - how in the field of bloom and garden display and processing . The result of this work is what we present to the professionals in our sector . In this way , we respond to the need for variety and evolution that is baffle the world of flower store . "
The upshot ended with a convivial aperitif , during which participant had the opportunity to drink to the first 40 year of both Organizzazione Orlandelli and Fior di Verbena .
For more information : Orlandelli[email protected]www.orlandelli.it
