Myplant & Garden , the Italian business deal fair for horticulture , garden , and landscape in Italy ( Fiera Milano Rho , 21 - 22 January 2025 ) , engage a snapshot of the dark-green sphere : " soothe sign of thin growing in the Italian sector - commend the personal organiser - in a context of uncertainty that presses on business organisation and consumers in Europe and around the world . conflict , ostentatiousness , high energy Price , unmanageable access to credit , and weather fluctuations are the chief concerns . Italian production and export are doing well despite the import increase . Domestic food market with ample luck for melioration . " In this article , they give some statistic on the unripe sphere , not only in Italy but also in Europe and even overseas .
Production ItalyIn 2022 , the value of the production of greens that are ' made in Italy ' outgo 3.1 billion euro , the highest figure in the historic series of the last tenner ( source : Istat ) .
Italy is Europe ’s second - largest exporter of horticultural product , with over 1.2 billion euros ( a new track record in the historic series ) . The prescribed vogue in export guarantees a cocksure trade Libra .
The 27 EU countries are the main market place for Italian production ( about 80 % ) .
In terms of international product , the global value of the production of peak and cosmetic industrial plant is estimated at 53 billion euros ( details below ) .
The EU production value of flowers and decorative plants is estimate at € 21.4 billion ( particular below ) .
The core Italian output company are mainly concentrated in 4 regions : Liguria , which has the primacy of companies that produce flowers in the clear airwave ; Tuscany , Lombardy , and Sicily , where the master decorative shrub and timber glasshouse activities are locate ; Campania , where the companies are mainly specialized in the culture of flowers in protect cultivation .
Italy has copious chance to develop a not - yet - matured internal market .
agree to Istat information ( 2021 ) , spending on flowers , plants , and related product in Italy stopped at 39 euros / someone . Switzerland leads the continental ranking of per capita using up with 126 euros / person , followed by Denmark and Great Britain ( 124 euros / somebody ) , Germany ( 106 ) , Austria ( 98 ) , France ( 92 ) , and Belgium ( 84 euro / person ) .
Overseas , the 169 euros of per capita expending in the USA tolerate out ( entire expenditure gauge at 56 billion euros ) .
EU import - export(details below):EU cut flower imports : € 4.1 billion in production value . EU cut efflorescence export : € 4.9 billion in production value .
EU , signification of potted plant : € 4.5 billion in product note value . EU , exports of potted plants : € 5.8 billion in production note value .
Focus ItalyItaly is the second big European exporting country of horticultural product ( behind the Netherlands and before Germany and Spain ) . Italian exports reached 1.23 billion euros ( production economic value ) , up slimly in 2021 ( Istat , Eurostat , AIPH ) .
The volume is yield mainly by the 780 million ornamental plant and nurseries ( excluding yield trees and shrubs , which are worth 90 million ) , the 300 million euros of potted plants , the 170 million euro derived from foliage , branch , mosses , lichens , etc . , cut , fresh or process , and the 135 million euros of cut flowers .
The good performance of exports ensure a positive trade balance ( +370 million ) despite the increment in import ( from 600 to 865 million ) .
70 % of Italian exports are destined , in rescript , to France and the Netherlands ( 225 million each ) , Germany ( 194 ) , the United Kingdom ( 54 million ) and Switzerland ( 47 million ) .
The Netherlands ( € 580 million ) , Germany ( € 44 million ) , Spain ( € 43 million ) , and Belgium ( € 36 million ) are the main consequence markets for Italy .
flower and ornamental plant life in the worldAs anticipated , the global economic value of the production of flowers , ornamental plants , and glasshouse is forecast at 53 billion euros .
The EU yield value of bloom , ornamental plants , and nurseries is estimated at € 21.4 billion .
In the world , harmonise to Eurostat estimates , the production time value of blossom and ornamental plants ( no glasshouse ) is 25 billion euro ( 1,462 billion in Italy ) , mother by 300,000 society in the sphere on an orbit of 680,000 hectares .
To these numbers are added those of the nursery : 28 billion in production value ( 1,678 billion in Italy ) and 61,000 companies .
The European note value of the production of flower and ornamental plants ( no nursery ) , generate by 33,000 society on 55,000 hectare , is 9.4 billion - 10 times as much as African output and almost double that of North America ( Eurostat , AIPH ) .
Asiatic production is driven by China , which vacillate between 7 and 8 billion euro . In the Asian sheath , the hectare dedicate to the production of flowers and ornamental plants exceed 520,000 ( India and China lead the world place in this regard ) and involve almost 100,000 companies .
In South America , 45,000 hectare of Din Land are cultivated by 8,000 companies , get € 1.6 billion in production value .
The production value of the European glasshouse is 12 billion euros , with an estimated 20,000 companies in the sphere .
Also , in this case , China , on the glasshouse front , bring on over 9 billion euro ( source : China Flower Association ) compare to 12 in Europe , which is equivalent to double as much as North American product .
Import cut flowersEU countries imported 4.1 billion cut flowers in 2022 ( 1.3 billion in the Netherlands , 1.2 billion in Germany , and Italy at 236 million ) .
European but non - EU countries imported 1.5 billion snub flowers , more than half of which was the prerogative of Great Britain ( 840 million ) , followed at a space by Russia ( 340 million ) .
The American continent imported flowers for over 2.5 billion , driven almost altogether by the USA .
Asia recorded imports of € 850 million , primarily driven by Japan ( € 315 million ) .
signification potted plantsEU countries imported 4.5 billion potted plants in 2022 ( 1.3 billion in Germany , 900 million in the Netherlands , 620 million in France , and Italy at 374 million ) .
Great Britain , for non - EU commonwealth , has imported over 425 million euros of potted plants ( Eurostat , AIPH ) .
EU imports of horticultural products from non - EU countries amounted to € 2.46 billion , of which € 1.6 billion went to the Netherlands . The main sourcing markets are Kenya ( over 600 ) , then Ecuador ( over 300 ) , and Ethiopia ( over 200 ) .
The same sequence was register for the cut fresh blossom : EU imports at 1.58 billion , 60 % destine for the Netherlands , principally from Kenya , Colombia and Ethiopia .
Of the 450 million imports of ornamental plants , almost 300 million have reach the Netherlands .
Export of cut flowersEU country export € 4.9 billion in cut flowers in 2022 ( € 4.5 billion in the Netherlands , € 135 million in Italy , in second place ) , root Istat , Eurostat , AIPH .
Ecuador ( € 970 million ) and Colombia ( € 470 million ) led the Americas ( exportation of weakened products at € 1.7 billion ) . This is follow by Africa ( 900 ) , with Kenya dominating ( 600 ) and Asia ( 450 ) .
Export of potted plantsEU countries exported € 5.8 billion in potted flora in 2022 ( € 4 billion for the Netherlands , € 620 million for Germany , then Belgium with over € 320 million and Italy with € 300 million ) .
In a spheric framework that is not easy to outline , Italy consolidates its character as a protagonist . " Three month before the opening , we already count on the bearing of 79 deputation of buyers from 28 strategic countries and 4 Continent - Europe , America , Africa , and Asia . Internationality is in Myplant ’s DNA , and we are convinced that the attractiveness of the Italian product , as well as domestic demand , have significant growth margins . "
For more information : Myplant & Garden – International Green ExpoEmial:[email protected]www.myplantgarden.com
