The International Fresh Produce Association ( IFPA ) is pleased to denote Deborah Zoellick as its new Director of Floral Programs . Zoellick , who antecedently served as a source manager for Walmart , will contribute almost two ten of flowered expertness to the establishment . She succeeds retentive - time IFPA staff member Becky Roberts , who retires in March 2023 .
“ I am beyond excited that IFPA ’s floral biotic community will have a young staff loss leader who matches Becky ’s enthusiasm for , and understanding of , the nuances and intricacies of the cut flower and plant supply chain , ” said IFPA CEO Cathy Burns . “ Deb will provide valuable line - of - sight to the proceeds facing flowered today and leverage an found general meshing of connections to bring more value to our floral membership . ”
To serve its floral members , IFPA has prepared several approaching programs over the next few months to give its flowered members resources to maturate their businesses . These admit theFloral Conference in Anaheim , afloral Virtual Town Hallfeaturing the experts from Pantone on March 22 , and theFloral Conferencein Miami come up on May 23 .
“ It ’s always been allege that , once you ’re in the green groceries and floral biotic community , it ’s backbreaking to truly say goodbye . While I ’ve enjoyed the last six months of retirement , I feel floral calling my name and want to find an opportunity to give back , ” Zoellick said . “ I ’ve have it away Becky for years and appreciate and value the allegiance IFPA ( and legacy PMA ) made to floral . Now I have a platform to further enhance that commitment and help rise opportunity and connexion for the global floral industry . ”
Zoellick will be in attendance at the upcoming Floral Conference in Anaheim , which will take place on March 7 , 2023 . The subject of this year ’s outcome is consumer trends research , where Chris Carbone of Kantar research will demonstrate six areas of opportunity for the floral industriousness .
“ The flowered industry is a primal component of the unused supply concatenation and the community , and our members are an integral part of the IFPA , ” said Chief Membership Officer Miriam Wolk . “ We are mad about Deb ’s experience and rage for the floral sector and calculate forward to work with her to build value for the residential district . We ’re also thankful to Becky for her many years of service and leadership . ”
For more information : Siobhan MayInternational Fresh Produce AssociationTel . : +1 ( 302 ) 781 - 5855[email protected]www.freshproduce.com
