You may not be able to feel , touch or sniff it , but you’re able to see it and ask all the information you need . By displaying their potpourri virtually , Selecta one did and are still doing their extreme good to bring their creation and concept to the attention of the industry since show , event and open days all have been cancel over the last months . For about a calendar month now , they are devise individual virtual tours in a digital showroom . They will continue the tours all summer long and in this clause we give a peep .
In May , at the greenhouse at their home office in Stuttgart , they build up a showcase and started making the videos . " When we heard that all consequence were cancelled , we - like many other breeders - decided to show our miscellanea digitally . We build up the displays in the nursery in Stuttgart and started to make the 360 academic degree videos . Also , we decided to give case-by-case tours , so growers , emptor from the trade , pressure and anybody who is interested can make an appointment with their contact individual . In this way , we essay to make the experience as much ' face - to - font ' as possible " , say Milena Weller of Selecta one .
In the last month , they ’ve already had a stack of raiser and retailers ' in the saleroom ' and so far , the reaction are positive and many are surprised by the amount of work they ’ve put in it . " We are no professional movie maker , so it was something altogether unexampled to us . We tried to make it calculate like as if you are in the glasshouse . Of course , in a physical tour one can touch , sense and sniffle the plant , but from the reactions we received , this set - up give a good overview .
So , how does it influence ? Weller : " Together with your contact mortal at Selecta , you go through the greenhouse virtually . you may stop anywhere , check the varieties and cluck on the " information " button to get a shut - up characterisation of the industrial plant and more information . "
Below an impression of the concepts , current bedding and balcony plant as well as the range of mountain carnations that are on display in the virtual show elbow room .
The varieties and concept displayed similarly how they would have been displayed at events like FlowerTrials , for deterrent example .
The Dianthus series : I ♥ uranium ( the abbreviation for the ecumenical love message “ I be intimate you ” ) , for deterrent example .
When clicking on the information button , more information is presented .
Curaçao Blue Bay is a novel lobelia mixture .
More information on Curaçao Blue Bay when clicking on the info button .
" Afterwards , your touch person at Selecta can give you access to the virtual showroom by providing a link . "
For more information : Selecta Onewww.selecta-one.com
© FloralDaily.com/Elita Vellekoop
