What appeal most to Americans on a food for thought product label ? Eco Pulse , an yearly survey deal by Shelton Group researchers , finds Americans prefer for the terms “ lifelike ” or “ constitutional ” on their food labels rather than “ Grown in the USA , ” but also chance all three grow in consumer consciousness .
When asked about the best descriptions to read on a solid food label , 25 percent of consumers pronounce they preferred “ 100 - pct natural ” or “ all raw , ” while 24 percent said “ USDA Certified Organic ” or “ 100 - percent organic fertiliser . ” A belittled group , 17 percent , favourite “ Grown in the USA . ”
“ This looks frustrate on the surface because we Americans like our bananas , oranges and strawberry year - rotund . We ’re used to eat sweet fruits and vegetables mature out of season , including some that ca n’t even be grown in the U.S. , ” state Suzanne Shelton , president of Shelton Group , an publicizing and enquiry house that focuses on market fleeceable products to mainstream Americans .
However , Shelton enunciate that interest in across the country produce foods think over three trends .
“ First , Americans are increasingly worried about intellectual nourishment taint , and they ’re concerned about body of water handling and harvest fertilization in other body politic , ” she tell . “ Second , there is growing support for family farms and local sourcing — a trend that ’s gone mainstream in the last several year , including at Walmart . And lastly , people are interested about the economy and job losses , so buying ‘ rise in the USA ’ is a way to help fellow Americans . ”
investigator queried 1,013 Americans for the Eco Pulse study . Among its findings :
1 . Recycling is on the raise . More than 60 percent of Americans said they regularly recycle aluminium cans , plastic nursing bottle and newspaper . However , public toilet still act a big role in recycling : family without curbside religious service recycle at a significantly lower charge per unit than those who do have it .
2 . Americans love the melodic theme of recycled content . Forty - three per centum said “ made with 100 - percent reuse content ” was the good verbal description to read on a computer software of disposable plates or cups . However , a significant number of Americans ( 40 pct ) read they ’re grease one’s palms less disposable or single - manipulation tableware .
“ That ’s why manufacturers should focus on developing disposable tableware made from more sustainable fabric to help assuage Americans ’ spring up guilty conscience about single use , ” Shelton says .
3 . More shopper buy with sustainability in mind . The number of Americans who say they ’re searching for more energy - efficient , lifelike or sustainable intersection increase almost 10 percent over the retiring two years . Today , almost seven in 10 American consumer say they ’re searching for sustainable products . In fact , fleeceable buying behavior seems to be interbreed all socioeconomic socio-economic class .
4 . The price of sustainability business organization Americans . Only 23 percent of Americans consistently buy green across multiple production category , such as natural foods , green detergents and energy - efficient appliance . While most desire greener product , many mainstream consumers are change by reversal off by the high-pitched cost . Seventy - one percent of Americans said green products usually or always cost more .
“ Most Americans will hear a greener mathematical product if it is comparably priced and offer by a known brand , ” Shelton says . “ But if facilitate the planet is the only welfare , most consumer are n’t uncoerced to pay the superfluous cost . In this economy , consumer prefer a greener wallet over a greener planet . ”
