Selecta one will be show a new tone concept and according to this German Dianthus breeder and marketer it is a humankind premiere at IPM 2024 .
LUCKY mouth ® mixture Mood
Under the brand name Lucky Lips ® , a Modern complete series of pot Dianthus will be introduced - 5 fresh varieties with the same Cartesian product characteristics as the successful Pink Kisses ® . " They are characterized by a variety show of slenderly fragrant , bright peak with high color brilliance . The interesting color spectrum includes single- and bicolor salmagundi and compounding ranging from white to tap and bright to vivid loss . The varieties have a compact , uniform , well - furcate structure , excellent transport properties , and a foresightful ledge living " , they excuse .
New paths are being taken in merchandising . " As an sovereign make , Lucky Lips stands for happiness , urban aliveness , and sociableness . In a modernistic marketing coming into court , they put a grinning on the lips and create small moments of felicity . The aid - snap up crusade can be receive in all relevant social media and photographic print channels with an affinity for the target radical . The campaign will be set - up in line with the communication activeness of the participating retailer . "
To maintain the high level of quality on the market , the yield of the solely offer 10.5 curium concept toilet is carried out by Dutch manufacturer IJzelenberg , who has a foresighted and positive experience in the production of high - quality Selecta potentiometer Dianthus .
LUCKY lip ® series
" There are repeated statements in the diligence that market instrumentalist are ineffectual to accomplish sufficient margins with ornamental plants . With Lucky Lips , we are now offering a marketing concept that makes this possible , " explains Klaus Gaumann , Director of Marketing & PM at Selecta .
The idea and construct have already fit with peachy response and keen interest in the run - up to the launch in Europe - wide resume of 1,000 consumers as well as in initial craft talk . We have already receive considerable orders from retail merchant in Scandinavia , the UK , Benelux , and Germany . We are excited to see who else will be regard in the come years . "
After a successful grocery test in 2024 , a decision will be made about expanding the job to other pot size , additional producer and retail merchant , and more countries .
Lucky Lips will be presented at a consecrated brand name stall ( 2D25 ) next to the well - have it away Selecta location in Hall 2 .
For moreinformation : Selecta onewww.selecta-one.com
