" Valentine ’s Day remains one of the most significant sales periods for the floral manufacture , with consumer demand surging across retail , the great unwashed - food market , and sweeping channel . Despite economic concerns and price sensitivity , flowered sales in 2025 were robust in the U.S. , evidence the manufacture ’s resilience amid logistical and seasonal challenge . Some retailer reported disk - breaking gross sales while others maintained consistent sales compare to 2024 " , Joost Bongaerts concludes after speaking to legion retailers across the country . Besides being chief executive officer of Florabundance , Inc. , a specialty flowered wholesaler base in Carpinteria , California , shipping across the nation since 1994 , Joost also suffice as a director of Cal Flowers , has been an ambassador for That Flower tactual sensation since its origin , and actively supports its national campaign and fundraising efforts , urge for the joy and benefit of flowers in daily life . In this clause , he shares his key findings .
Sales performance"Overall , floral gross revenue were strong , with some retail merchant experiencing their easily - ever Valentine ’s Day sales . Retail florists across multiple state report substantial growth in online and phone orders , complement by a upsurge in last - instant manner of walking - in sale . plenty - grocery and supermarket florist capitalized on impulse buying through big , strategically place floral display , enticing shoppers to make commodious last - minute purchases . sweeping growers saw inviolable requirement for specialty efflorescence like Ranunculus , Anemones , and Heather , though provision limitations prevented further expansion . "
Best - sell flowersRoses stay the top trafficker , dominating retail and aggregative - market channel , with mixed rose arrangement particularly popular , he continues . " tulip gained traction as a preferred option , specially among eco - witting buyers . Specialty flower such as Heather , Seeded Eucalyptus , and Ranunculus go through come up need , peculiarly among flowered designers and outcome florists . "
Supply chain and logistics"Product availability was mostly unchanging , though Ecuador ’s rose crop lagged slightly , leading to minor dispatch delays . Some provision chain disruptions occurred , including previous truck arrivals in select markets , but these had minimal impact on overall sale . Delivery logistics remained a decisive challenge , as florists fight to procure enough honest drivers to meet order fulfillment requirement . "
Consumer trends and spending habitsWhat were the trends and spending habits this year ? " Valentine ’s Day floral delivery were more evenly distributed throughout the calendar week , with notable guild gain from February 11 - 13 , though February 14 continue the busiest day . Pickup orderliness soar up importantly , with some florist shop reporting a 50%+ addition in last - minute pickups , sign develop consumer behavior . Mass - market flowered sales thrived due to high - profile in - store displays , driving impulse purchases in supermarkets and grocery stores . Average order value ( AOV ) increased , indicating that despite economical concerns , consumer were uncoerced to invest in premium floral arrangements . "
Weather and regional impactSevere atmospheric condition fiddle a purpose in sales style and logistics , Joost points out . " especially in regions sham by winter storm across the country and in Southern California , the time of year ’s largest rainstorm and subsequent mudslide disrupted sale just before Valentine ’s Day . Cold and overcast conditions in key growing realm affected flower production , peculiarly for crops clock for the holiday . "
The big picture"Valentine ’s Day continues to be a essential event for the flowered industriousness , driving nearly $ 3 billion in U.S. flower sales , according to the National Retail Federation . While rose wine continue the top choice , consumer interest group in tulips and specialty flowers is growing . The industry must navigate ongoing challenges , including unpredictable weather , provision chain inefficiency , and labour shortages , to to the full capitalize on future requirement . "
Supermarkets and aggregate - market place retail merchant played an essential role in capture last - minute sale , using magnanimous - scale floral displays to drive impulse purchases , he extend . " Looking forwards , International Women ’s Day ( March 8) is expected to be a key sale driver , peculiarly benefiting Ecuador ’s hold up rose craw . As consumer behaviors shift , florist and growers must remain adaptable , leveraging trends such as poke out delivery windows , increase pickup ordering , and sustainable flowered choices to maximize future sales opportunity . "
One of Florabundance ’s vehicles in That Flower feel wrap
The importance of That Flower FeelingJoost also stresses the grandness of That Flower Feeling . " With an estimated U.S. population of or so 347 million masses ( Worldometers.info ) , the flowered manufacture has a vast consultation to engage . In 2022 , about 22 % of Americans purchased fresh heyday or flora as talent for Valentine ’s Day ( SAFNow.org ) . utilize this percentage to the current population intimate that more or less 76 million U.S. consumers are likely to purchase fresh flowers during the Valentine ’s Day period . Financially , U.S. consumers planned to spend around $ 2.5 billion on flowers for Valentine ’s twenty-four hour period in 2025 ( Statista.com ) , emphasise the vacation ’s economic signification in the flowered grocery store . Valentine ’s Day , along with Mother ’s Day , accounts for a substantial constituent of annual flower sales in the U.S. , reinforcing the seasonality of the flowered market ( ProducePay.com ) . However , to create year - round of drinks need , the industry must actively promote casual bloom ingestion . "
According to Joost , That Flower Feeling ( TFF ) play a crucial role in this crusade by positioning flowers not just as holiday gifts but as an essential part of self - care and day-after-day joyfulness . " The industry ’s collective support for TFF can assist labor ad efforts that increase flower sales and Stephen Foster higher floral usance beyond major holidays . By encouraging consumers to embrace flowers in their day-by-day life , the national advertizement campaign benefits agriculturist , shipper , floral provision companies , wholesalers , retailers , and online flower companies , contributing to a more stable and thriving flowered market . "
For more data : Joost BongaertsFlorabundance[email protected]www.florabundance.com
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